"[Investors] understand that our core focus is user growth," said founder David Yarus, who closed an undisclosed round of funding in December.
"We're not making money." The "Tinder for Jews" counts over 200,000 users around the globe, but Yarus, 28, said he'll never charge for the app. "It makes me mad when people try to sell your love." He has "a ton of ideas" for how to monetize the business, but that's not in the immediate future.
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While funding to dating firms was up in 2014, the size of the rounds is actually declining, according to data from Priv Co.
And relatively small amounts of funding can't support the hefty marketing budgets needed to acquire more and more users, according to Evans.
The company generated million from users last year alone, according to Priv Co.
JSwipe, which launched in March 2014, has also caught investors' attention.
Many people patronize online dating sites for their convenience.
Such services allow those looking to date the opportunity to meet new people and socialize without needing to leave their homes.
"But when you ask how many people logged on today..." And though Coffee Meets Bagel says its matches have resulted in 10,000 relationships and at least 80 engagements, success in love doesn't always equal money.
The company, which launched in April 2012, has raised .8 million.