Webcam performers are often highly entrepreneurial, and use mainstream social networking sites such as Twitter, Instagram, Snapchat, Skype, and Tumblr to build and maintain relationships with their customers.
Some fans communicate multiple times a day with models through social media.
However, in free chat rooms payment is voluntary and is in the form of tips, thus providing the model with an income at a minimal cost for the multiple viewers of her chat room's video stream.
The websites provide the transactional platform, and then collects and distributes a percentage of the tips to the models.
It’s a community and entertainment that goes very far beyond sexuality." However Dr.
Kari Lerum of the University of Washington suggests that men are more open and vulnerable in cam rooms than in strip clubs, and can become very invested in relationships which only exist on the screen.
The term "camwhore" was first used in print in November 2001 According to the web traffic analysis service Compete.com, Live Jasmin generates more than 9 million unique viewers a month.
Similar camming sites such as Chaturbate, Cam4and My Free boast 4.1 million, 3.7 million and 2 million unique monthly visitors, respectively.