It can also help you segment audiences with different needs based on income, gender, location, and other factors.Here are a few areas where demographic research can make a big difference: Use surveys as a tool for learning more about your customers, clients, employees, or citizens.At the same time, couples with two average or high earners increased from 27.9 per cent to 30.5 per cent.Couples that included a high earner and a low earner in the relationship decreased by 2.8 per cent from 28.6 to 25.8 per cent in the same time span.
After decades of gender equality campaigning many women now find it hard to admit that they want to be a housewife more than they want a successful career of their own, she said.
Marriage of equals: In the 10 years between 19 the number of couples with unequal incomes had decreased In another recent You Gov survey, 62 per cent of women said their husbands earned more than them.
Only 16 per cent earned more than their husbands while 18 per cent earned the same.
According to the 2009 research presented at the British Psychological Society Annual Conference in Brighton, women rate funny men as more intelligent than guys with no sense of humour.'Over the course of history, women actively look for signs that their man is intelligent, and I believe the ability to actively judge the situation and pull off a joke and make you laugh is an intelligent feat,' said Kristofor Mc Carty, a researcher at Northumbria University in Newcastle.
Choosing the right career is an important decision.